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AccessorEyes is a new optometry and optical shop located in Nashville's fashionable Gulch district.

Seeking to set her growing practice apart, AccessorEyes owner Dr. Becki Zambrano contacted Brandsmith for a professional yet colorful brand identity. Beginning with a subtly playful custom logotype and collaborating with her interior designer to incorporate the color palette of her new office, we worked closely with Becki to create a unique brand that connects with her diverse millennial market of young professionals, students, and creatives.

Scope of Services

Logo | Identity Package
Forms | Advertisements | Mailers
Email Templates | Invitations

Logo & identity system

Custom logotype, collateral package, forms, ads, invites and emails



Content-managed, browser-responsive website


In Their Own Words

"Loved working with Ryan and his team! They got everything perfect...right down to the little details. They were patient and worked with me to tweak things just the way I wanted. The design of my logo was perfect for my business. Everything from the logo to the website was uniform to help me build my brand. I appreciate their attention to detail and professionalism."

Dr. Becki Norris