Federal Mogul

Federal Mogul offers the world's broadest portfolio of automotive aftermarket and OEM products through more than 20 global power brands. Federal Mogul's lighting products have illuminated the future of automotive lighting since their development of the sealed-beam headlamp.

Seeking to maintain their edge on innovation and increase the proliferation of luxury automotive applications, the Federal Mogul engineering team enlisted Brandsmith to develop dozens of production-ready concepts over their fifteen-year relationship. Working with their engineers and prototyping team, Brandsmith's designs produced pivoting map lights, multi-functional cargo lamps, high-efficiency CHMSLs, and early capacitance-technology slimline interior lighting. We also worked to develop new automotive standards for responsive cabin, puddle, and mood lighting.

Scope of Services

Product Design
Automotive Application Simulations
Animations | Interactive Presentations
Sales Presentation Support

'Slimline' Dome Light Series

A few examples from our suite of low-profile lighting concepts

In Their Own Words

"Over the course of 15 years, I have worked with Brandsmith on multiple projects in developing new concepts, graphics, and presentations. Their skill and level of craftsmanship has always been world-class. Their work not only portrayed our concept, but their design work translated to finished products that resulted in major product launches that were used around the world. Brandsmith worked closely with us and were part of our team."

Keith Bucher

Director of Engineering for Lighting