Janelle's social media articles and website content give brands a voice. Whether mindfully evocative, uniquely trend-conscious, playfully descriptive, or coolly professional, her style is anything but formulaic; tailored to the individual voice of the brand, to create customer engagement and lasting SEO benefits.
Janelle has always had a personal interest in helping small businesses become huge successes.
With 15 years of specialized work in Fine Arts sales, Janelle understands brand language and the dynamics involved in building sales rapport – a skill she puts to use when crafting pieces designed to motivate action and empower sales teams. Her contributions to Brandsmith range from SEO for web sites to writing content for social media and print marketing.
With a background in product and location photography, Janelle often assists on many of our large on-site photo and video shoots.
Janelle has a passion for oceanic arts and is dedicated to raising awareness about the impact of sea level rise on tribal communities. She enjoys outrigger canoeing, hiking, and foraging for gourmet mushrooms. She has an involved interest in sustainable farming and renewable energy.
In Her Own Words
"I always find something to fall in love with about each company we represent – seeking the spirit that drives their core business values. This allows me to tell their stories with sincerity and conviction – a place of truth that resonates into engagement and meaningful relationships.
Wearing many hats enables me to approach each project with fresh perspective, energy and excitement."