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CDI provides contract space planning and design services for clients dealing in Herman Miller furniture and contract furniture products. Their design-savvy clients range from global architectural firms to large interior design agencies.

Aiming to brand their design services as a paragon of ergonomic artistry, CDI approached Brandsmith for the development of a logo, identity package, and website that would complement their fusion of corporate functionality and feng shui sensibility into timeless examples of postmodern minimalism.

Scope of Services

Logo Design | Identity Package
Ad Campaign Concept
Website Development

Logo & Identity

Inspired by the clean contours of Herman Miller furniture

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Ad Campaign

Concepts associating the iconic Aeron Chair with CDI's expertise



Featuring an animated slideshow of workspace designs


In Their Own Words

"When we formed our company in 2008, we approached Brandsmith with little more than a company name and a color scheme idea. The Brandsmith team immediately engaged in the creation of our logo design and our website development. As a contract space planning and design company, it was important to us that our brand be translated into a visually appealing experience that would portray the nature of our business. Brandsmith created a multi-media image at the top of each page with a line drawing conceptual sketch of office furniture that morphs into a color photo of the actual furniture. Brandsmith went above and beyond the terms of our agreement to ensure that every detail was attended to and that the look and feel of the website reflected our philosophy and mission. We would highly recommend Brandsmith to any individual or business with internet marketing needs."

Jennifer Wood