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Kauai Curators

Kauai Curators is among the world's premier purveyors of Ni'ihau and Hawaiian shell jewelry. Their authentic Ni'ihau pieces are peerless in their craftsmanship, originality, and luster. Their custom commissions incorporate a revolutionary marriage of traditional and contemporary techniques featuring solid gold findings, Tahitian and South Sea pearls, fossilized ivory, and museum-grade shell specimens.

When Kauai Curators started their business, they contacted Brandsmith to create a brand that would reflect the world-class quality of their inventory.

Scope of Services

Logo Design | Identity Package
Document Templates | Promotional Literature
Website | Product Photography

'Double Koru' Logo

Maori symbol of going back to one's origin and new beginning

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Identity Package

Collateral for customers and wholesale buyers

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Website

Features client-managed inventory, galleries, and online inquiries

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Product Photography

Custom staging and macro jewelry images

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In Their Own Words

"We are extremely pleased with our decision to work with Brandsmith on our identity design and website development. Working with Brandsmith's creatives was both fun and professional. Their gorgeous work has elevated our entire aesthetic from a mid-level to a top-shelf brand. The design of our logo – the beautiful, insightful use of the iconic koru and elegant but modern custom logotype – receives praise every time we hand out a business card.

Most importantly, our expectations were exceeded on the most crucial element of our brand: the product / jewelry photography. Usually this type of work gets farmed out to jewelry photography specialists, but Brandsmith was able to provide stunning images with their in-house team in just a few days and at a fraction of the cost of comparable product photographers. This was done with the utmost attention to detail and turned out to be the biggest draw for new clients. In a business where images dictate who gets the sale, the photography has pulled in more work than we could have ever hoped for. There is not one player in our field who represents the beauty of this art form in such a concise and stunning way. As a result, our website brings in more business, makes sales easier and faster, and improves our margins by increasing the perceived value of our pieces. Additionally, it is extremely easy to make changes and add new inventory to our site within minutes.

This partnership turned out to be the smartest investment we've made toward the success of our business."

Janelle Kienow

Owner