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Cheek Insurance Agency

Cheek Insurance is an independent agency offering coverage from a wide range of providers. Serving their small rural community for nearly ninety years, they have cemented a reputation for honesty, integrity, and service.

When Brandsmith was given the opportunity to illustrate what this company represents to its community, we decided to do exactly that: illustrate. Incorporating a vintage woodcut style, we crafted a scene that evokes memories of 'the family farm', showing an old farm truck, barn, and pasture that could have been insured by the Cheek's for your grandparents almost a century ago.

Scope of Services

Logo Design
Ad Campaign Concept


Woodcut mark reflecting a rich heritage of small town values

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Billboard and poster concepts leverage farm truck from logo shield


What We Learned

There is perhaps no brand we enjoy creating more than one founded on values, quality, and a commitment to service. Finding a delicate balance between an appropriate period-specific illustration style and an awareness of the technical output requirements for myriad logo reproduction media is an exciting puzzle to solve.