Cheek Insurance is an independent agency offering coverage from a wide range of providers. Serving their small rural community for nearly ninety years, they have cemented a reputation for honesty, integrity, and service.
When Brandsmith was given the opportunity to illustrate what this company represents to its community, we decided to do exactly that: illustrate. Incorporating a vintage woodcut style, we crafted a scene that evokes memories of 'the family farm', showing an old farm truck, barn, and pasture that could have been insured by the Cheek's for your grandparents almost a century ago.
Logo Design
Ad Campaign Concept
Woodcut mark reflecting a rich heritage of small town values
Billboard and poster concepts leverage farm truck from logo shield
There is perhaps no brand we enjoy creating more than one founded on values, quality, and a commitment to service. Finding a delicate balance between an appropriate period-specific illustration style and an awareness of the technical output requirements for myriad logo reproduction media is an exciting puzzle to solve.