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Cummins

Cummins is a global leader in the production of diesel engines and related technologies. Cummins' products power everything from consumer pickup trucks to global data centers and iconic landmarks. Serving customers through a network of 600 distributor facilities and 7,200 dealer locations in 190 countries requires a robust international marketing team with diverse creative support needs.

Ten years ago, Cummins Filtration's global marketing team reached out to Brandsmith for a full range of marketing and design services to promote their flagship brand, Fleetguard. That opportunity grew into a rich partnership working with dozens of marketing specialists on six continents, covering every service in the creative lexicon, and spanning over 1,200 projects (and counting).

Scope of Services

Product Brochures | Flyers | Catalogs
Sales Support Materials | Product Animations
Product Photography | Videos | 3D Rendering
Retail Displays | POP | Product Packaging
Ad Campaigns | Online Ads | Posters
Tradeshow Displays | Tradeshow Videos
Internal & Channel Marketing Support
Email Templates | Email Marketing
Global Training Web Application
Sales Promo Sites | Product Microsites
Global Marketing Library

Product Literature

Global update of brochures, flyers, catalogs, and other collateral

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Product Photography

700-image product photo library of macro and composite images

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Retail Packaging

Product packaging for select line of retail products

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Retail Sales Website

Prototype for Amazon-based sales of flagship filtration products

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Tradeshow Displays

One of many exhibit motifs

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Retail partnership

POP displays, ads, and rewards program for ag market retailer

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'Big Picture' Campaign

Ads, posters and calendar using logo recognition to highlight markets

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'Toy' Campaign

"Don't toy around when it comes to engine maintenance."

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Global Coolant website

Multi-lingual web site for targeted coolant product promotions

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Global Training Website

Customized version of Brandsmith's online training application

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Filtering Change Web App

Data entry and feedback dashboard for filter recycling program

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Global Marketing Website

Catalog of resources and order form for regional sales managers

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In Their Own Words

"We have been working with Brandsmith for over ten years and greatly appreciate their creativity and full dedication to our entire global team. Brandsmith is a very customer-oriented agency (always walking in the customer’s shoes). Their price / quality balance is absolutely perfect for our needs."

Wolfgang PFLANZ

Marketing Director – EMEA