Tiger Coffee Roasters

Tiger Coffee Roasters was founded to offer the world's finest coffee beans to select coffee shops and distributors. With a focus on single-origin, small-batch, family-owned providers, they prowl the globe looking for the the most subtly exquisite beans. Their artistry for roasting these prize specimens with refined grace and intuition unlocks delicately hidden flavors and aromas.

Understanding the power of their story and the rich metaphorical imagery available within their namesake, Brandsmith centered the Tiger Coffee Roasters brand around a vintage-inspired illustration mark honoring early-twentieth century hand-painted promotional signage and poster art.

Scope of Services

Logo Design
Collateral Package Concept
Website Concept

Logo

Hand-crafted logotype and identity shield

Collateral concept

Full identity platform concept for packaging and merchandise

Website

Online commerce website concept

What We Learned

To create an intricate, award-winning mark, it's important to keep the supporting design elements minimal; let things breathe and have confidence in the power of simplicity. Hand illustrated marks possess a powerfully organic presence that can be instantly devoured by conflicting font choices and competing textures.