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Colby Stewart, MD

For over fifteen years, Dr. Colby Stewart has been a pioneer of refractive surgery. He was one of the first ophthalmologists in the country to offer laser cataract surgery, and he was an early adopter of blade-free LASIK. Colby continues to raise the bar for his vision results by using the finest laser technology, monitoring outcomes with his proprietary software, and even inventing patented surgical instruments to perfect performance.

Throughout Dr. Stewart's remarkable career, Brandsmith has been honored with the care of his brand. Early on, we understood that despite his personal investments, an independent results-focused surgeon cannot expect to challenge the price discounts or advertising firepower of volume-focused competitors. Instead, we crafted a unified campaign around Colby's unanimously positive patient feedback regarding his 'personal' approach to care.

Scope of Services

Logo | Identity Package
Brochures | Flyers | Patient Forms
Displays | Referral Packages
Advertisements | Billboards | Mailers
Online Ads | Email Campaigns
Website | Videos

Logo system

Abstract eye hints at Colby's initial and personalized technology


Identity Package

Collateral unifies three service brands into cohesive platform


Promotional Package

Brochures, patient packet, ad campaigns, and automated emails



Award-winning media-rich patient engagement site

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In Their Own Words

"There are few business decisions you never second guess; working with Ryan Hale and his team at Brandsmith Creative has been one of those decisions. Teaming up with Brandsmith has been a long term relationship that continues to grow and flourish.


Brandsmith has always been on the cutting edge of web-based marketing, specifically website design and functionality. They knew I wanted something different, something that would stand apart from others in my business, and they have always delivered excellent results on time. In my experience there is a wide chasm between the creativity side of a person or company and the business side – usually leaving you with a nice creative idea or product, but also leaving you with a large financial expense that came as a shocking surprise. Brandsmith was one of the few that could give me both top notch creativity and a well thought out financial plan to avoid surprises, thus avoiding conflict.


As both of our companies grew over time, we were met with new challenges. We mirrored each other in terms of wanting the best for our clients: technology, client care and attention, and having a plan for the future. Brandsmith has always been just a phone call, text, or email away with a quick response time. Its hard to put a value on how important this is to me. The ability to call and ask for a quick turn around on a project, or just call and brainstorm about what I envisioned and what they could do to help me get to the next level. Ryan always had the insatiable appetite for knowledge. Not just in his profession, but in mine as well. He learned all the ins and outs of LASIK and cataract surgery – from the ground up, including eventually becoming a LASIK patient himself.

It has been extremely rewarding to see us both exceed expectations in terms of our business growth and our long-lasting business relationship. Not many companies, employees, or friends have lasted as long as we have. I propose that this be a testament to what Ryan and Brandsmith represent: a group that is there to help their clients, to do whatever it takes, so that at the end of the day, his clients feel that they are getting more than what they paid for, and have a creative partner in their corner."

Colby Stewart, MD, FACS