Atlantic Data Team is one of Central Florida's leading experts in IT services for medical, legal, hospitality, manufacturing, enterprise, and property management industries. Their 'Always On' promise for delivering business IT services, backup and disaster recovery solutions, digital security, and data protection has helped them maintain impressively long-lasting relationships.
When Atlantic Data Team asked Brandsmith to update their brand platform, we wanted to position them apart from competitors who view their primarily masculine customer demographic as a driver for choosing dark, austere, color-limited brand platforms. Considering Atlantic Data Team's tourism-focused Orlando target market, we identified this branding cluster as an opportunity to position ADT in a refreshingly approachable open space. Using a thoughtfully restrained palette of stylized primary colors over neutral backgrounds, condensed humanist sans serif fonts, and playfully casual flat vector iconography, we were able to create a friendly reminder of ADT's 'no hassle, no worries' approach to managed IT services.
Scope of Services
Logo Update | Identity Package
Sales Templates | Advertisements