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Oakley Equipment

Pulling from over 50 years of experience in the construction industry, Oakley Equipment was established to provide job-ready equipment for the rugged demands of a contractor's daily workload. Maintained by an in-house mechanic shop and a rigorous inspection process, their equipment has gained a reputation for reliability and peerless quality. Reception to their "Ready to Work" promise has fueled rapid growth in utilization of their lease equipment across Middle Tennessee.

To communicate the legitimacy of their booming young business, Oakley Equipment engaged Brandsmith for a full overhaul of their brand platform.


Scope of Services

Logo Design
Identity Package
Website

Logo Design

'Chop'-style icon featuring abstract bulldozer

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Identity Package

Collateral platform design update

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Website

Client-managed content featuring filtered inventory search

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In Their Own Words

"In 2010, I decided to start my own equipment leasing business and like every business today your website speaks huge volumes about your company and really helps your customers figure out exactly who you are and what it is you do. After dealing with Brandsmith & Ryan Hale on my father's company website, I knew they were the only choice to help me with all my needs. From my logos to my marking materials to my website, they hit a home run. I'm not the largest equipment company out there, but I definitely have the absolute best website in my industry. If you are needing a new website, logo, or an update to get your business noticed, look no further; you have found the best in the business."

Rob Oakley

Owner