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Harton Regional Medical Center

With their diverse health care services, cutting edge diagnostic and surgical technology, and team of talented surgeons and staff in place, Harton Regional Medical Center was ready to launch an impressive growth campaign.

To inform and educate the community about the exciting changes Harton was soon to provide, they called on Brandsmith. From a logo and collateral package overhaul to a full billboard and advertisement campaign, Brandsmith helped Harton Regional manage community expectations across an exciting 6-year period of growth that saw Harton expand its physician network, add Centers of Excellence, increase its accreditations and awards, and undergo a major expansion of its patient tower and medical facilities. As Harton continued to grow its physician network, we helped dozens of new practices create unique identities with marketing materials to expand their patient base.

Scope of Services

Logo Update | Identity Package
Brochures | Patient Forms | Surveys
Posters | Billboards | Signage
Event Collateral | Promotional Items
Photography | Ad Campaigns
Practice Branding

Logo Update

Design overhaul of legacy 'iris' logo

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Identity System

Redesign of campus-wide collateral platform


'Growing' Ad Campaign

Newspaper and billboard campaign to promote facilities expansion

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'Diamond' Campaign

Ad campaign using logo's diamond shape to build brand awareness

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In Their Own Words

"Ryan with Brandsmith was extremely easy to work with, always responsive to our needs and timelines. His team created a logo and brand identity that beautifully carried across all lines of our collateral and created a consistent theme that was the foundation for marketing our facility. Whether we needed a poster, billboard or ad campaign, Ryan used our input as the origin of what we were looking for and came back with an idea typically even better than our original idea! To learn more about our market, Ryan often visited our community to incorporate photos and themes that were true to the area. He was a great listener and attentive to our project needs. I would recommend him to anyone! "

Stephanie Speegle

Marketing Manager