Logo Update
Design overhaul of legacy 'iris' logo


Identity System
Redesign of campus-wide collateral platform


'Growing' Ad Campaign
Newspaper and billboard campaign to promote facilities expansion





'Diamond' Campaign
Ad campaign using logo's diamond shape to build brand awareness



In Their Own Words
"Ryan with Brandsmith was extremely easy to work with, always responsive to our needs and timelines. His team created a logo and brand identity that beautifully carried across all lines of our collateral and created a consistent theme that was the foundation for marketing our facility. Whether we needed a poster, billboard or ad campaign, Ryan used our input as the origin of what we were looking for and came back with an idea typically even better than our original idea! To learn more about our market, Ryan often visited our community to incorporate photos and themes that were true to the area. He was a great listener and attentive to our project needs. I would recommend him to anyone! "
Stephanie Speegle
Marketing Manager