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From its humble beginnings in Fairfield Glade, Tennessee; MasterCorp was literally built from the floor up. From cleaning a few carpets at a timeshare resort to providing over 2 million resort cleans nationwide each year, MasterCorp has become the nation's leading specialist in turnkey resort housekeeping services. This impressive growth only marks the beginning of a developing success story as MasterCorp applies their mastery of process, training, and hiring to new horizons within the hospitality industry.

Over eleven years ago, Brandsmith began a total brand management partnership with MasterCorp – sculpting every aspect of their brand platform to help position them as "The Resort Housekeeping Leader." In close partnership with their marketing team, Brandsmith has completed over 1,000 projects that have driven market awareness, won numerous industry awards, and contributed to an 800-percent increase in growth.

Scope of Services

Logo Update | Identity Package
Brochures | Catalogs | Mailers
Sales Presentations | Sales Materials
Internal Marketing | Banners | Flyers
Ad Campaigns | Online Ads
Newsletters | Email Templates
Photography | Videos | Animations
Tradeshow Displays | Website
Internal Template & Image Library
Document & Technical Support

Logo Update

Evolution of original legacy logo


Collateral System

Updated identity platform concept

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Silver ARDY Award Winner


Photo Library

Folio of over 200 images featuring actual MasterCorp employees

'Performance' Ad Campaign

Silver ARDY Award Winner

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Print and online quarterly customer newsletter

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Silver ARDY Award Winner


In Their Own Words

"For more than a decade, Brandsmith has been a brand partner for MasterCorp, working fluidly with our internal team. For our part, we set out to create a brand, media, and collateral that would reflect our position as an industry leader and generate momentum toward an aggressive growth goal, and we have actually grown 8x over since we began reshaping the brand. Brandsmith’s attention to detail is evident in everything they produce. It's fun to have a creative partner care as much as you do and be able to deliver even beyond what you envision.

If you want a championship team, you’ll want Brandsmith on it; they have the talent, passion, and sense of teamwork to bring you a lot of wins."

russ hale

Vice President of Marketing